Entytle, a B2B SaaS startup, is transforming how manufacturers manage customer needs and aftermarket operations through the use of artificial intelligence (AI) and machine learning (ML).
Founded in 2014 and headquartered in Austin, Texas, the company has raised around USD 14 million in funding led by Accel. It serves global customers across sectors such as HVAC, oil and gas, power generation, and water treatment.
CEO Vivek Joshi, an IIT Bombay graduate with a long career in manufacturing, explained that Entytle’s solutions address the complex IT landscapes of equipment manufacturers. “We convert labor-intensive processes into data-driven automation, aiding decision-making in sales and service workflows.” Entytle’s algorithms consolidate data from various systems like ERP, CRM, and field services, offering comprehensive insights.
Joshi highlighted the challenge of retiring experienced workers, whose knowledge often leaves with them. “As tenured workers retire, their knowledge often leaves with them. Our AI-driven solutions aim to capture and automate this expertise,” Joshi noted. This is critical given the projected USD 1 trillion economic loss by 2030 due to unfilled positions. “AI and automation are key to bridging the talent gap,” he added.
Entytle is also exploring generative AI to analyse unstructured data such as service reports and sales notes. “We are using generative AI to uncover trends and issues in these notes, automating previously manual processes,” Joshi said. By applying generative AI, the company aims to identify patterns and flag issues early, improving maintenance and customer service.
The company plans to expand its workforce in both India and the US, aiming to increase its Indian team to around 85-90 employees by the end of the year. Joshi emphasised the long-term vision of developing autonomous aftermarket workflows and the broader implications of AI and ML in manufacturing. “AI and automation are not going away. They are essential for modernising manufacturing and ensuring continuity amidst workforce changes.”
Entytle’s long-term vision includes developing autonomous aftermarket workflows. “Our goal is to create automatic, independent, and intelligent workflows,” Joshi concluded.
Entytle’s approach highlights the growing role of AI and ML in the manufacturing sector, offering solutions to maintain productivity and efficiency as the industry faces significant workforce transitions.
