<p>HMSI inaugurated its premium big bike business vertical.</p>
HMSI inaugurated its premium big bike business vertical.

New Delhi: Honda Motorcycle & Scooter India (HMSI) inaugurated its premium big bike business vertical, – Honda BigWing in New Delhi, on Friday.

Atsushi Ogata, Managing Director, President, and CEO,HMSI,said, “Our focus is on expansion of Honda BigWing (Honda’s exclusive premium motorcycle network) to deliver a truly differentiated immersive experience closer to customers. Today, we are delighted to inaugurate BigWing at Lajpat Nagar in New Delhi. Through this new premium outlet, we aim to take Honda’s fun motorcycles closer to customers in New Delhi and bring to experience our mid-size range of premium motorcycles.”

Ensuring safety and convenience of customers, Honda BigWing brings Immersive Digital Experience. The virtual platform allows customers to experience the complete fun motorcycle line-up, riding gear and accessories in granular detail while sitting in the comforts of their home.

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  • Published On Oct 21, 2022 at 06:22 PM IST

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