JSW MG Motor India has launched MG Select, a new brand channel dedicated to the premium ‘accessible luxury’ segment in India. Aimed at consumers seeking exclusivity through premium products and high-end experiences, MG Select will focus on delivering an unparalleled customer experience. The initiative targets the growing demand for luxury products that are both sustainable and personalised. In its first phase, MG Select will establish exclusive, modern luxury experience centers in 12 key cities across the country.Gaurav Gupta, Chief Growth Officer at JSW MG Motor India, stated, “The traditional concept of ‘purchasing’ is evolving, with Indian consumers increasingly shifting towards accessible luxury. MG Select aims to position itself as a key player in this segment by offering an elevated brand experience to new-age customers who aspire to premium brands. Infused with personalisation and driven by innovation, the MG Select experience centers will offer a curated experience to customers, blending culture, hospitality, sustainability, innovation, and craftsmanship, and reimagining luxury.”
What MG Select will offer
MG Select will offer a range of vehicles, focusing primarily on NEVs, including plug-ins, hybrids, and EVs. These cars will reflect MG Select’s commitment to innovation and sustainability. Over the next two years, the brand plans to expand its portfolio to include four premium products, with the first expected to launch in Q1 of 2025.
MG Select aims to differentiate itself in a competitive market by focusing on a curated and elevated customer experience. To support this vision, JSW MG Motor India is inviting dealer partners who align with MG Select’s goals to help realise its potential.
By establishing a new brand targeting accessible luxury, JSW MG Motor India exemplifies its strategic response to opportunities in the premium automotive sector. This initiative underscores the company’s commitment to meeting the evolving preferences of modern Indian consumers.
