JSW MG Motor India has launched MG Select, a new luxury brand channel, and teased the upcoming MG Cyberster roadster. The Cyberster, tuned by former F1 engineer Marco Fainello, aims to blend performance and retro aesthetics inspired by the MG B Roadster. MG Select, with locations in 12 cities, seeks to redefine accessible luxury for discerning customers.
Features
The MG Cyberster boasts a dual motor powertrain producing 510 PS and 725 Nm of torque. This setup is designed to provide rapid acceleration and dynamic driving. The motors feature 8-layer flat wire winding and waterfall oil cooling for enhanced performance, efficiency, and reliability at high operating temperatures.
The roadster utilises a front double wishbone and rear five-link independent suspension, coupled with a 50:50 weight distribution for improved traction and stability. Its Kammback design, with a truncated rear roofline, enhances aerodynamics and reduces body roll.
Design
The MG Cyberster features electric scissor doors, a first for India, equipped with dual radar sensors for sideways and upward protection. An anti-pinch bounce-back feature adds further safety during door closure.
MG Select aims to provide curated experiences focused on innovation and sustainability. It draws upon the heritage of Morris Garages, combining environmentally conscious mobility with classic design.
The brand channel targets customers who prioritise meaningful experiences over traditional luxury. This initiative from JSW MG Motor India emphasises their commitment to innovation and delivering sophisticated performance and style in the Indian luxury market.
MG Select
MG Select is currently available in 12 cities across India. These exclusive experience centers offer a unique blend of innovation, sustainability, and curated experiences designed to set a new standard for luxury automotive retail.
“The 8-layer flat wire winding and waterfall oil-cooled motor enable the car to have a high-performance electric motor with an advanced cooling system, allowing the motor to operate at high temperatures, which increases the vehicle’s power output, efficiency, and reliability.”
The focus on sustainable mobility is a key element of the MG Select brand. This commitment aligns with the growing demand for environmentally conscious vehicles within the luxury segment.
JSW MG Motor India plans with Cyberster
JSW MG Motor India is positioning the MG Cyberster as a benchmark for sports cars in the Indian subcontinent. It aims to redefine the segment by blending elegance, sportiness, and technological innovation.
JSW MG Motor India, with its launch of MG Select and the MG Cyberster, is making a statement in the Indian automotive market. The brand is focusing on a new approach to luxury, emphasising experience, sustainability, and innovative design.
