Maruti Suzuki India Limited (MSIL) has announced the commencement of bookings for the fourth generation of its popular sedan, the Dzire. The company has also revealed actor Sidharth Malhotra as the brand ambassador for the new car. Maruti Suzuki aims to target ambitious young Indians with the new Dzire.
Maruti Suzuki believes that young Indians are driving the country’s growth story. The company wants to appeal to this segment of consumers with the new Dzire.
Blend with latest design and feature
The new Maruti Suzuki Dzire will be the latest iteration of the popular compact sedan. The company is promoting the new Dzire as a significant upgrade with progressive design and features unique to the segment. Maruti Suzuki hopes to further cement the Dzire’s position as the highest-selling compact sedan in India.
“The India growth story is a bright spot in the world today and this is fuelled by a new generation of ambitious, driven and confident Indians who are setting new benchmarks of success. We call these young achievers the thrivers, and it is for this driven and demanding consumer that we have designed the all-new Dzire- A car that matches the personality and compliments the successful life of the Thriver. To launch the all-new DZIRE, we wanted to partner with someone who personified the essence of the ‘Thriver’ in spirit and in letter and it gives me immense pleasure in announcing that we found the perfect Brand Ambassador in Sidharth Malhotra.” – Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited.
