Renault India has launched its first global “new’R store” dealership format in Ambattur, showcasing a revamped customer experience and the company’s new visual identity. This marks a significant step in Renault‘s transformation strategy in India, emphasizing the country’s importance in the company’s global plans. The new format, which will be rolled out globally, features a modern design, enhanced customer service areas, and Renault’s updated logo and black façade. The company aims to revamp nearly 100 outlets in India with this new identity by 2026.Diving into urban aesthetics with Renault
Renault India chose Ambattur as the first location worldwide to implement this new design. The dealership showcases a new interior theme, prioritizing vehicle displays and offering a modern, urban aesthetic. The new’R store concept integrates key customer service areas like after-sales reception and customer lounges within the showroom for improved accessibility.
Renault’s global strategy
The new format is part of Renault’s global strategy to enhance the overall brand experience for customers. It emphasizes not only the product experience but also the customer’s interaction with the brand at the dealership level. This move signals Renault’s commitment to the Indian market and its strategic importance in the company’s future growth.
The new architectural format places the vehicles at the center of the showroom, enabling customers to view them from all angles. The design incorporates signature lighting, premium seating, and aims to provide an exceptional customer service experience. This approach prioritizes the customer’s journey and interaction with the vehicles.
New visual identity
Renault’s new visual identity, featuring a white logo on a black façade, is also being implemented across dealerships in India. The Ambattur location is the first to feature both the new’R store format and the new visual identity. This cohesive branding strategy aims to create a consistent and recognizable brand image for Renault.
Renault plans to implement the new’R store format in all its new outlets in India and will gradually revamp its existing dealerships to align with this global standard. This demonstrates a significant investment in the Indian market and a commitment to providing a consistent brand experience across all locations.
Revamp plans
The company is targeting the revamp of approximately 100 outlets with the new visual identity by 2025, with full implementation expected by 2026. This initiative represents a significant undertaking and underscores Renault’s dedication to enhancing its brand presence in India.
“The launch of the Ambattur dealership marks a pivotal moment in Renault’s journey in India. The fact that India became the first country to actualize the new’R store format reaffirms Renault’s India strategy. India is at the forefront of Renault’s global plans, and soon, the country will witness a completely revamped Renault, offering superior customer experience through acclaimed products, redefined sales experience and globally acclaimed aftersales services,” said Venkatram M., Managing Director and Country CEO, Renault India.
